Being the graphic designer of the start-up furniture house HabiWe®, founded by designer Anne Mygind, I had the extraordinary experience of being able to help shape a visual brand almost from the start.
I used a simple style, to highlight the acoustic Habi®Cave chair’s design, which is inspired by origami.
Together with our copywriter, I worked on the first social media campaign promoting chair and the benefit it provides.
In the campaign we used illustrations, images and animations.
I made a lot of different material. Communicative illustrations, vignettes, animations and design-oriented paintings for promotional material, to appeal and speak to many different target audiences.
I used the iconic shape of the chair as a through-line, to keep it recognisable and to emphasise that beautiful design and function are both priorities of this brand.
